FREE PDF SALESFORCE - MARKETING-CLOUD-CONSULTANT - SALESFORCE CERTIFIED MARKETING CLOUD CONSULTANT–TRUSTABLE VALID EXAM ANSWERS

Free PDF Salesforce - Marketing-Cloud-Consultant - Salesforce Certified Marketing Cloud Consultant–Trustable Valid Exam Answers

Free PDF Salesforce - Marketing-Cloud-Consultant - Salesforce Certified Marketing Cloud Consultant–Trustable Valid Exam Answers

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To increase your chances of success, consider utilizing the Marketing-Cloud-Consultant Exam Questions, which are valid, updated, and reflective of the actual Marketing-Cloud-Consultant Exam. Don't miss the opportunity to strengthen your Salesforce Marketing-Cloud-Consultant exam preparation with these valuable questions.

Salesforce Marketing Cloud is a leader in the world of digital marketing. It is a powerful tool that enables businesses to create, manage and analyze their marketing campaigns across multiple channels. The Salesforce Marketing-Cloud-Consultant Certification Exam focuses on testing your knowledge and skills in using the Marketing Cloud platform to develop and execute successful marketing campaigns. Salesforce Certified Marketing Cloud Consultant certification is a must-have for professionals looking to enhance their career in digital marketing.

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Marketing-Cloud-Consultant Exam Questions - Salesforce Certified Marketing Cloud Consultant Study Question & Marketing-Cloud-Consultant Test Guide

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Preparing for the Salesforce Marketing-Cloud-Consultant Exam requires a solid understanding of the Marketing Cloud platform and its various features. You can start by reviewing the official Salesforce study guide and taking online courses and webinars. It is also recommended to gain practical experience by working with the platform and implementing Marketing Cloud solutions for clients or organizations. Additionally, there are many online resources such as forums, blogs, and user groups that can provide valuable insights and tips to help you prepare for the exam.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q146-Q151):

NEW QUESTION # 146
A customer wants to segment point of sale system data stored in Marketing Cloud with data from the Contact and Campaign objects in Salesforce.
Which two tools should be used? Choose 2 answers

  • A. Synchronized Data Extensions
  • B. Salesforce Reports
  • C. SQL Query Activity
  • D. Filter Activity

Answer: A,C


NEW QUESTION # 147
What action should be taken to increase subscriber engagement? (Choose two.)

  • A. Introduce more identity verification steps in check out process.
  • B. Adopt a Cart Abandonment Email Campaign.
  • C. Increase the use of dynamic content in emails.
  • D. Increase volume of emails to a wider audience.

Answer: B,C


NEW QUESTION # 148
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account.
NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?

  • A. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
  • B. Upload data files to Marketing Cloud using SFTP instead of FTP
  • C. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
  • D. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management

Answer: D

Explanation:
SSH key authentication is a method of authenticating FTP users using SSH keys instead of passwords. SSH keys are more secure than passwords because they are encrypted and do not expire or need to be changed periodically. By requesting SSH key authentication to be enabled for their FTP user and creating an SSH key in key management, NTO can upload data files to Marketing Cloud using SFTP without having to update their file transfer script on the data warehouse each time a password changes and without compromising security.
References:
https://help.salesforce.com/articleView?id=sf.mc_overview_enable_ssh_key_authentication_for_ftp_users.htm&


NEW QUESTION # 149
Scenario: NTO has configured Reply Mail Management (RMM) to handle manual unsubscribe requests.
However, customers are still receiving marketing emails despite sending unsubscribe phrases like "take me off your list" or "opt out".
How could this behavior be corrected?

  • A. Ensure the DNS Record Redirect is correctly configured
  • B. Ensure the two phrases are added to the "Filtered Keywords" data extension
  • C. Ensure the two phrases are added to a filtered keyword list
  • D. Ensure "Common Misspellings" is selected as one of the Reply Filters

Answer: C

Explanation:
The correct answer isB, because:
In Salesforce Marketing Cloud,Reply Mail Management (RMM)processes replies to email messages and can automatically take action - such as unsubscribing a user - when specificunsubscribe keywordsare detected.
Salesforce official documentation states:
"Reply Mail Management uses filtered keywords to identify unsubscribe requests. You must configure these keywords manually. If users reply with phrases not included in the filtered keyword list, they won't be unsubscribed automatically." (Source: Salesforce Marketing Cloud Reply Mail Management Overview) Thus, if phrases like "take me off your list" or "opt out" arenot yet addedto the filtered keyword list, RMM will not recognize them as unsubscribe requests, andno action(unsubscribe) will be taken.
#To correct this:
* You must add custom phrasessuch as "take me off your list" and "opt out" to theFiltered Keywords list in RMM settings.
Why the other options are wrong:
* #A. Ensure the DNS Record Redirect is correctly configured:
* DNS redirection issues affect reply routing, not keyword detection.
* #C. Ensure the two phrases are added to the "Filtered Keywords" data extension:
* There is no "Filtered Keywords" data extension. It's a configuration inside RMM settings, not a data extension.
* #D. Ensure "Common Misspellings" is selected as one of the Reply Filters:
* "Common Misspellings" handles typos butwon't automatically detect entirely new phrases unless those phrases are explicitly added.
Further reference:
"Customizing the filtered keywords list improves unsubscribe recognition. Without these custom keywords, subscriber responses will not trigger the intended actions." (Source: Salesforce Marketing Cloud Admin Guide - Reply Mail Management Configuration) Thus,Bis the correct solution.


NEW QUESTION # 150
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.
Which activity would they use to accomplish this?

  • A. Decision Split Activity using only Journey Data
  • B. Einstein Split Activity
  • C. Decision Split Activity using both Contact and Journey Data
  • D. Decision Split Activity using only Contact Data

Answer: C


NEW QUESTION # 151
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